Thursday, 28 February 2013

Charles Leadbeater - 'We Think' Theory



Slice the Pie
  •  Key words that are applicable to the site; Web 2.0, prosumers, niche media, long tail theory, Distribution, Exhibition/consumption, user generated content, active/passive audiences
  •  This site supports ‘We Think’. This is because it allows audiences to participate and share either their own music or existing music. This creates creativity and innovation as it creates a more democratic culture where new and undiscovered bands can have the ability to share their music and have the freedom and equality to share their ideas and creations of songs. Its like Wikipedia but music instead.
  • This links with the distribution of the content as it promotes new artists, this site helps promote their songs and connect them with the prosumers looking to discover new songs rather than mainstream music, along with this they can help contribute by given them donations as well as giving them some valuable feedback.  The exhibition can help influence new songs into the music industry by helping to influence what gets played on the radio etc.
  • The site does not really highlight any problems as this site allows donations to bands which helps support the bands with their work.




Song kick
  • Key words that are applicable to the site; push pull media, Web 2.0, Exhibition, active/passive audiences.
  • This site supports ‘We Think’. This is because it updates audiences to hear about upcoming concerts on their favorite bands, after a concert you can record the memory of that event: share photos, setlists, or talk to others who were there. This allows an audience to contribute their experiences to how awesome the concert was and share views with others who was there. This creates more freedom and equality having the option to express their knowledge and experiences to others.
  • This links with the exhibition/consumption of how we can view the music, it alerts fans when the bands upcoming concerts which they can go to and actual hear their music live, they are a live music resource.
  •  The site does not really highlight any problems that Leadbeater has raised as its targeted specific of what an audience likes and wants.

Thursday, 14 February 2013

The Music Industry: The Big Three










Record Label: Universal Music Group 

Parent: Vivendi

Other media outlets:
  • Television and film companies (Canal + StudioCanal)
  • Publishing (Universal music publishing group)
  • Distribution (Universal music publishing group)
  • Video Games (Blizzard Entertainment)
  • Merchandising (Bravado)
Number of record labels: 18


Examples: Virgin Records, Mercury Records, Interscope Records and Polydor Records




Virgin Records Founded in 1972.


Examples of how Virgin Records uses online media: Social networking sites (Facebook, Twitter), Website, Last.FM Music site, Instagram


Facts:



  • Virgin Record UK has 12.6 million views on Youtube
  • 15,173 follows on their Twitter page
  • 10,884 follows on their Uk Twitter page


Popular Virgin Record Artists: 30 seconds to mars, Emeli Sande, Evanescence, David Guetta and The Kooks






Examples of how Emeli Sande uses online media: Website, Twitter, Facebook, MySpace, Youtube, Instagram, Tumblr and GooglePlus
Facts:

  • On Youtube she has 
  • 65,842,911 video views and 105,857 subscribers
  • She has 756,619 followers on Twitter
  • She has 117,691 followers on Instagram