Future of the film industry

Following the music industry route that films might well be free online by streaming HQ movies

More people will become prosumers and upload their own films on the web this will lead to the rise of independent film makers which is now easier to distribute their film through web 2.0 websites.

Equipment more available to have a home cinema where you can watch film directly from your home.

http://www.mindmeister.com/51400699/the-future-of-the-film-industry

Film industry facts

Whats the most viewed trailer on Youtube in 2012? Dark Knight Rises 27.59 million

Most pirated video of 2012? Project X about an out-of-control teen party, was the most pirated movie of 2012, according to TorrentFreak. 8.72 million.

Money lost due to film piracy? The American movie industry loses an estimated $1 billion annually to illegal copies of its films.

Most bought DVD in 2012?  The Hunger Games, 7.4 million unit sold

How they try to combat film piracy? The introduction of the IMAX and the IMAX 3D has added to the visual revolution and sound quality of films. We look for these cinematic advancements, as well as others, to enhance the movie going experience. Most important, the effects of these features cannot easily be duplicated, reducing the appeal of illegally obtained copies. 

Film Industry & Fandom

My definition of a fandom is where audiences participate in their favourite film by different media forms for example web 2.0 being the most popular one where prosumers produce their own video based on the film which they upload to youtube to share with other fans, another example is joining in online discussion groups like forms which is normally on the films fan website.

Knowledge communities - Fans meet together online to share interests and discuss them in depth. An example of this is a fan site from the hobbit which is called TheOneRing.net. They have different options such as the community tab where they can look at the events and message boards and a review section. They also have social networking sites converged on their site which is located on the top right corner and a twitter tracker on the right down the side so you can see the latest posts.

Collective thinking - This is where a site has a set of rules where some things can and can't be said which is controlled by a person for example a site admin. Some members may be more popular than other who have just started, this often happens in forums.

A good example is the SuperHeroHype this is where members can create posts relating to super hero films, some members have special statuses such as thread manager, members can create posts where other members can comment and challenge their opinion of the topic, the post has the replies number and views next to it.

Transmedia - These are ways in which a text can be produced in different forms which all come together to create a complete experience of the movie. A film franchise often has its own website, digital game, a book, toys etc this is a way so that the fans can collect and associate themselves more on the film they love. 

A good example of this in the Dark Knight franchise.They have collection figures based on the film which the fans can collect.  For example the star villian in the film Bane. They have soundtrack CD's which are used in the film. They have books on the art and making of the trilogy films. They also have an official game related to the film called 'Batman: Arkham City'

Social and cultural convergence - Audiences coming together socially online which they create and share them things online. The popular web 2.0 website this involves is Youtube. A lot of fandom videos are on Youtube which fans create a video in relation to the film they like. A lot of the distribution of media products these days are through online media on web 2.0 websites. Without these websites prosumers wouldn't exist as much as they couldn't reach many audiences.

Cultural Production - Creating of websites from fans or a creation of a fandom video, a mash up. A really good example of this is Jonason Movies which they recreated the film Toy Story. They used YouTube as a free platform to distrubute their film, they also built a fanbase using YouTube before the actual films release by uploading production updates and announcement videos.

New Theories

Clay Shirky – Here comes everybody

Here Comes Everybody is about the impact new digital media technologies have had on the organization, maintenance, and power of groups.

A large portion of Here Comes Everybody involves an examination of what exactly has changed as a result of the mass-adoption of new social tools.  One industry which has been hit the hardest is newsprint. Major problems with industrialized news, such as self-suppression, are resolved by the fact that news can now be produced by anyone.

Michael Wesch – Anthropological introduction to youtube

Michael Wesch focuses on how we as the generation of Web 2.0, connect with the world differently due to new media such as YouTube.

It is a constantly thriving community that has been built by user-generated content

http://www.youtube.com/watch?v=TPAO-lZ4_hU&feature=player_embedded#!

The impact of the internet on the media is revolutionary

Main Point	Example	Links to theory	Links back to question. What does it prove?	Links to past and future
Distribution now allows you download digitally	Itunes and Amazon are online distributors. Slice the pie. Web 2.0 has allowed you to distribute media digitally which has made it easier for a audience to buy and listen to.	Long tail theory, increasingly shifting main steam music to more niche music	The number of different types of genre on the digital stores are far greater than those on high street shops	In the past we had to go to high street shops which mostly sold just mainstream music, the ones which they knew would have a high demand. Apple will release IRadio  which they will try to compete with Pandora and Spotify. If the leader of online distribution is offering this the future might have more online streaming.
Production you can now create your own media using online softwares	Soundation, Youtube, Meme’s. GarageBand. Web 2.0 has created prosumers which we contribute to the web.	‘We think’ by Charles Leadbeater. Individuals can partipate, collaborate and share ideas and thoughts, creating prosumers	The online media is becoming more dominant by individuals. Meme’s such as Harlem shape was globalised where prosumers have created their own style of this original video.	In the past we didn’t have much access to production accept for the studios and the dominance of the big three. Future More fusion and experimentation in music will lead to more variety and possibility.
Production is still being dominated by the big three. Universal music group, Warner music and Sony music entertainment.	The big three still dominant 88% of the music industry. Lady gaga is signed by interscope who is owned by Universal. She was the first artist to hit 1 billion video views. She currently has 2.1 billion now. Justin Bieber is currently in the lead now with 3.4 billion video views. He is signed by Island who is also owned by Universal.		That the music industry hasn’t really changed in terms of the past, we still have gatekeepers and media gods.	Past the music industry was dominanted by the big three The future the media gods will still have the dominance that it has today because the mainstream music will always have the most demand in the industry.
Exhibition, there are now a wider variety of ways we can access and listen to music directly of sites instead of downloading them	Music streaming sites such as Youtube. Grooveshark, Spotify.		We are now able to listen to music for free.	In the past we were limited to how we could consume music. We had to go to concerts, buy CD’s, this mean’t we physically had to go out. The future probably will lead to more music streaming sites. .
Although its available for us to be prosumers, many of us is not which isn’t revolutionary			This proves that although we have a lot more access to be able to create our own media, most of chose not to.	In the past prosumers didn't exist.

Wikinomics

Wikinomics = The economics of collabration

Created by Dan Tapscott and Anthony Williams in 2006.

Peering	The free sharing of material on the internet. This cuts the distribution cuts to zero. Websites such as Slicethepie allows you to post music on there where you can give donations. Wesbites such as Spotify and Grooveshark allow free streaming, they make they money through display ads and subscriptions to remove ads.
Free creativity	The creative commons license retain copyright but allows others to copy, distribute and make use of their work. This lets people remix a style in their own way. For example the Harlem shake and Gangham style, people have created their own version. The most popular wesbite which this is done is probably Youtube.
Democratised	People can now add their own music to websites such as Soundcloud or slicethepie. Even apps do this for example GarageBand which lets you record and share music via your smartphone. However many artists have their music stolen from wesbites such as these. Also very few people actually contribute to these kinds of websites.

Charles Leadbeater - 'We Think' Theory

Slice the Pie

•  Key words that are applicable to the site; Web 2.0, prosumers, niche media, long tail theory, Distribution, Exhibition/consumption, user generated content, active/passive audiences
•  This site supports ‘We Think’. This is because it allows audiences to participate and share either their own music or existing music. This creates creativity and innovation as it creates a more democratic culture where new and undiscovered bands can have the ability to share their music and have the freedom and equality to share their ideas and creations of songs. Its like Wikipedia but music instead.
• This links with the distribution of the content as it promotes new artists, this site helps promote their songs and connect them with the prosumers looking to discover new songs rather than mainstream music, along with this they can help contribute by given them donations as well as giving them some valuable feedback.  The exhibition can help influence new songs into the music industry by helping to influence what gets played on the radio etc.
• The site does not really highlight any problems as this site allows donations to bands which helps support the bands with their work.

Song kick

• Key words that are applicable to the site; push pull media, Web 2.0, Exhibition, active/passive audiences.
• This site supports ‘We Think’. This is because it updates audiences to hear about upcoming concerts on their favorite bands, after a concert you can record the memory of that event: share photos, setlists, or talk to others who were there. This allows an audience to contribute their experiences to how awesome the concert was and share views with others who was there. This creates more freedom and equality having the option to express their knowledge and experiences to others.
• This links with the exhibition/consumption of how we can view the music, it alerts fans when the bands upcoming concerts which they can go to and actual hear their music live, they are a live music resource.
•  The site does not really highlight any problems that Leadbeater has raised as its targeted specific of what an audience likes and wants.