The impact of the internet on the media is revolutionary

Main Point	Example	Links to theory	Links back to question. What does it prove?	Links to past and future
Distribution now allows you download digitally	Itunes and Amazon are online distributors. Slice the pie. Web 2.0 has allowed you to distribute media digitally which has made it easier for a audience to buy and listen to.	Long tail theory, increasingly shifting main steam music to more niche music	The number of different types of genre on the digital stores are far greater than those on high street shops	In the past we had to go to high street shops which mostly sold just mainstream music, the ones which they knew would have a high demand. Apple will release IRadio  which they will try to compete with Pandora and Spotify. If the leader of online distribution is offering this the future might have more online streaming.
Production you can now create your own media using online softwares	Soundation, Youtube, Meme’s. GarageBand. Web 2.0 has created prosumers which we contribute to the web.	‘We think’ by Charles Leadbeater. Individuals can partipate, collaborate and share ideas and thoughts, creating prosumers	The online media is becoming more dominant by individuals. Meme’s such as Harlem shape was globalised where prosumers have created their own style of this original video.	In the past we didn’t have much access to production accept for the studios and the dominance of the big three. Future More fusion and experimentation in music will lead to more variety and possibility.
Production is still being dominated by the big three. Universal music group, Warner music and Sony music entertainment.	The big three still dominant 88% of the music industry. Lady gaga is signed by interscope who is owned by Universal. She was the first artist to hit 1 billion video views. She currently has 2.1 billion now. Justin Bieber is currently in the lead now with 3.4 billion video views. He is signed by Island who is also owned by Universal.		That the music industry hasn’t really changed in terms of the past, we still have gatekeepers and media gods.	Past the music industry was dominanted by the big three The future the media gods will still have the dominance that it has today because the mainstream music will always have the most demand in the industry.
Exhibition, there are now a wider variety of ways we can access and listen to music directly of sites instead of downloading them	Music streaming sites such as Youtube. Grooveshark, Spotify.		We are now able to listen to music for free.	In the past we were limited to how we could consume music. We had to go to concerts, buy CD’s, this mean’t we physically had to go out. The future probably will lead to more music streaming sites. .
Although its available for us to be prosumers, many of us is not which isn’t revolutionary			This proves that although we have a lot more access to be able to create our own media, most of chose not to.	In the past prosumers didn't exist.